Hemp perception INFORMED CONSUMERS: HOW PEOPLE PERCEIVE CBD IN SWITZERLAND AND EUROPE
As the CBD market matures, consumer perception becomes a critical success factor. In Switzerland and across Europe, people are curious but still confused, often unsure about legality, safety, and effects. In this article, we look at how consumers see CBD today and what brands can do to foster trust through clear communication.
What Do People Know About CBD?
Surveys across Europe show high awareness but limited understanding:
Many consumers associate CBD with cannabis and THC, and fear psychoactive effects
Others believe all CBD products …










